📅 Date: Wednesday 9 April, 2025
⏰ Time: 12–1pm
🎤 Speakers: Matter of Focus Co-Directors, Ailsa Cook and Sarah Morton
🆓 Cost: Free, registration required
💻 Format: Live Teams Webinar
Tackling the challenges of understanding change at scale
Large-scale public and voluntary sector programmes often span multiple locations, involve different projects, and are inherently complex. Understanding and tracking their combined impact is difficult – not just in practice, but conceptually.
Many existing data systems implemented to understand change rely on quantitative data, even when it is not well suited to the work in hand, because it is easier to collect and aggregate. Gaps in data lead to fragmented insights that are hard to compare and fail to capture the full picture of the difference a programme is making.
At Matter of Focus, we’ve been working closely with leaders, decision-makers, and practitioners in the public and third sectors to tackle these challenges.
We have developed and applied our theory of change approach–which is based on contribution analysis–and software, OutNav, to help people delivering change programmes work together so they can understand change at scale.
What you’ll learn in this webinar
We will show how it is possible to map and track complex, large-scale programmes. We will share practical insights, real-world examples and some of the innovations that we have developed to:
- overcome common challenges in understanding change at scale.
- develop consistent enough and tailored enough approaches to tracking individual initiatives within a wider change programme.
- develop flexible templates and units of assessment to organise evidence.
- make sense of data from project to programme level.
- quickly assess progress and pinpoint where evidence is stronger or weaker.
- adapt these methods for different types of initiatives.
Who should attend?
This webinar is designed for:
- People working in public and voluntary sector organisations and responsible for larger initiatives.
- Those that want to track multiple initiatives working towards the same outcomes.
- Anyone looking for better, more meaningful approaches to collecting and using different types of data.
Why attend this webinar?
✅ Expert guidance: The session is led by outcomes and impact experts Dr Ailsa Cook and Dr Sarah Morton; social scientists with careers spanning academia, practice and business.
✅ A proven approach: Our practical approach has been successfully implemented at scale, by many public and voluntary organisations across the UK and internationally.
✅ Practical Ideas. Ways of thinking that you can use to start to address the challenges of understanding change at scale.
✅ Interactive Q&A. Address key issues and challenges from your own work.
Registration and recording
This webinar will take place live on Teams (no account required, but the Teams App may be required to access from a mobile – we recommend joining from a desktop for optimal experience).
Please register for your unique link to join. Not sure if you can make it? Register anyway! We’ll send a link to everyone that does, regardless of whether you can join us on the day.